What is URL Canonicalization Issue?

Canonical tags assist search engines in recognizing which version of a page’s content they prefer. This is particularly important given that search […]

What Is the View-Through Rate Or VTR?

View-through rate (VTR) is a secondary metric for video ads that helps businesses measure viewer engagement and brand recognition. VTR helps companies […]

funnel marketing

What is Middle-of-Funnel Marketing?

At this marketing stage, companies align their products and features with the needs of their target audiences. Content such as product demonstrations, […]