Value-based bidding differs from other Google Ads bidding strategies. It optimizes bids for conversions that will produce higher revenue for your business, […]

Canonical tags assist search engines in recognizing which version of a page’s content they prefer. This is particularly important given that search […]

View-through rate (VTR) is a secondary metric for video ads that helps businesses measure viewer engagement and brand recognition. VTR helps companies […]

CVR (click-through rate) is one metric to help you better understand your digital marketing campaigns. This metric tracks the number of users […]

Google Analytics Remarketing is an effective way for businesses to reengage with users who have previously shown an interest in their products […]

At this marketing stage, companies align their products and features with the needs of their target audiences. Content such as product demonstrations, […]

Ad fatigue can be a serious threat to campaign performance. So, how can you tell when it is time for change? Some […]

Monthly Recurring Revenue (MRR) indicates regular, recurring income generated from subscription businesses each month. MRR excludes one-off payments such as setup fees […]

CPL is an essential metric in measuring the success of marketing campaigns, enabling your team to make data-driven decisions and allocate more […]

Targeting the appropriate audiences is key to engaging customers, yet many of Google’s predefined affinity audiences may need to meet your customer […]